Celebrity (usartical) Christina Aguilera doesn’t hesitate to confront instances of sexism.
The Grammy-winning icon will be featured on the cover of ADWEEK’s February 2024 issue, as usartical can exclusively disclose. During the conversation, she discussed her efforts to combat societal double standards and how her Playground sexual wellness brand is achieving just that.
After launching her brand last year, Aguilera, 43, told the outlet, “This has been a very comfortable and natural space for me to enter because [sexuality] has been such a big part of my life, my world, my music.” “I’ve personally witnessed the discriminatory treatment women face; I’ve also faced shame for being outspoken, attempting to take control of my body and express my sexuality, as well as for attempting to uplift other women. That is something that people are terrified of,” the “Dirrty” singer said.
Before Aguilera was identified as the brand’s co-founder and chief brand advisor last year, Playground soft-launched in June 2022. The powerful vocalist claimed that the majority of the products in the sexual health market were “made and packaged towards men, or for men and ‘their women,'” and that she therefore wanted to establish a “safe space” for women.
Ever since launching bold and rebellious hits like “Dirrty” and “Fighter” in the early stages of her career, Aguilera has continued to advocate for women’s rights. Playground allows her to grow. She said to ADWEEK, “[Women] go through a lot with their sexuality.” “We face embarrassment, labels, and scrutiny. All that needs to stop now. That’s what this brand will be about in the future; it’s about starting new dialogues and motivating women to take better care of their bodies and themselves.”
The performer known for “Candyman” is a mother to two children: her 15-year-old son Max Liron, whose father is Aguilera’s ex-husband Jordan Bratman, and her 9-year-old daughter Summer Rain, who she has with her fiancé Matthew Rutler. Her desire to reduce the stigma associated with talking about women’s sexualities is one of the driving forces behind her work with Playground.
Aguilera states, “I want [my daughter] to grow up feeling comfortable as a woman and not feel any shame or stigma.” “I desire for my son to comprehend and The Burlesque star disclosed to usartical last year that she had open discussions with her kids about sexual wellbeing. The interview was about Playground.
“At this point in my life also as a mother, it’s really important for me that I open up this conversation to my daughter and make sure that she feels empowered early on in her life to feel good about asking me any questions,” Aguilera stated at the time. Reducing the complexity and emphasizing the essential details. This is nothing to be afraid of or embarrassed about.”It’s critical that I be straightforward with my children, but I also make things simple enough for them to comprehend. Even when it comes to dangerous subjects, I never want to force people to feel anxious or afraid,” she said. “I really try to make sure it’s done very matter-of-factly and to always know that their body is their playground.”
“That is for them to decide how it should be used, how it should be treated, how it should be respected ultimately,” Aguilera said.
Frequently Asked Questions (FAQ) for the Article: “Christina Aguilera and Her Fight Against Sexism Through Playground”
- When was Playground soft-launched, and what motivated Christina Aguilera to create it?
Playground soft-launched in June 2022. Christina Aguilera expressed a desire to establish a “safe space” for women in the sexual health market, as she noticed that the majority of products were geared towards