Celebrity (usartical) Interroduction: “How might a song smell?”
That served as the basis for Kacey Musgraves’ second candle project with Boy Smells, which was motivated by her most recent song, “Deeper Well.”
“It feels like when someone comes in from the outside — maybe you’ve missed them, maybe you love them — and they smell like them, and it’s familiar and it feels comforting,” the Grammy winner said to the audience on Thursday night at an event in NYC honoring the debut of her Deeper Well candle, which retails for $56.
However, they also have an outside scent to them. I get the impression that the candle has that ingredient. The new partnership follows Musgraves and Boy Smells’ best-selling Slow Burn candle ($56), a perfume that helped ignite a celebrity candle frenzy. It combines the gentle, fresh scents of eucalyptus, sage, and lavender with earthy gourmand notes of mushroom, raspberry, and patchouli.
The first song from Musgraves’ eponymous album, which will be released on March 15, is titled “Deeper Well.”
In a press release, the singer-songwriter stated, “This new album is an honest excavation of my own transformation the last few years “I’m becoming more self-aware, rooted, and confident than ever, and I knew I wanted to design a multisensory experience that fosters self-discovery and our relationship with nature.”
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But, fans of Musgraves and Boy Smells’ most recent adaptation of sound to scent better act quickly because the brand had trouble keeping the spicy, smokey Slow Burn in stock when it first released in 2020. Boy Smells co-founder and creator Matthew Herman said to Page Six Style at the time, “I think we bought 5,000 for the first production run, and they sold out in 30 minutes.” He went on to say that they created “something like 90,000” for the scent’s second drop.
He asserted, “You can tell when someone is just slapping their name on something.” “I’m happy that it came about naturally and feels incredibly true and authentic to our brand.”
What was Musgraves’ experience like throughout this second round of collaboration?
“It was really so much fun,” she joked during the event on Thursday.
FAQ on Kacey Musgraves’ Deeper Well Candle Launch with Boy Smells:
1. What inspired Kacey Musgraves’ new ‘Deeper Well’ candle with Boy Smells?
- Kacey Musgraves shared at an event in NYC that the candle is designed to evoke a feeling of familiarity and comfort, akin to when someone dear comes in from the outside with their distinct scent.
2. How much does the Deeper Well candle retail for?
- The Deeper Well candle is priced at .
4. What is the significance of the Slow Burn candle in Musgraves’ collaboration with Boy Smells?
- The Slow Burn candle is a previous collaboration between Kacey Musgraves and Boy Smells and played a role in the celebrity candle trend.
6. How has the previous collaboration between Musgraves and Boy Smells performed in terms of sales?
- Boy Smells’ co-founder mentioned that their Slow Burn candle, a previous collaboration with Musgraves, experienced high demand, with the first production run selling out in 30 minutes. They had to produce a significant quantity for the second drop.
7. What does Boy Smells co-founder Matthew Herman say about the authenticity of their collaboration with Musgraves?
He expressed satisfaction that it didn’t feel like a mere celebrity endorsement, but rather a natural partnership.
8. When is Kacey Musgraves’ eponymous album set to be released?
- Kacey Musgraves’ eponymous album is scheduled for release on March 15.
9. How did Kacey Musgraves describe her experience with the second round of collaboration during the event?
- Kacey Musgraves jokingly mentioned that the second round of collaboration for the Deeper Well candle was “really so much fun” during the event in NYC.